PwC reports that 21% of U.S. households now include a current GLP-1 user, up from 9% in January 2025 (drawing on a May 2026 Numerator panel). That’s one in five kitchens where at least one person’s appetite has shifted.
The details
21% of U.S. households include a current GLP-1 user, up from 9% in January 2025 (PwC).
In a Morning Consult survey for the National Frozen & Refrigerated Foods Association that included 241 GLP-1 users, 84% prioritize foods that help them feel full or satisfied, and 81% prioritize high-protein foods, when choosing frozen and refrigerated foods.
That’s a small sample, so treat it as color rather than a headline.
What it means at your table
Somebody’s plate has gotten quieter: smaller portions, more protein. Somebody else still wants taco night. Nobody has decided which night belongs to which appetite, so the cart gets rebuilt by whoever shops last. “Half the household” here means half the people at your table, not a national statistic.
This week’s move
Plan for both plates on purpose. Vote on the week, approve it once, and name two dinners out loud: a high-protein one, like sheet-pan turkey cutlets and broccoli, and a comfort one, like taco night.
Foodoodle is a household meal planner, free during beta, no card, in a browser. It isn’t a GLP-1 meal coach or medical advice, so anything tied to a prescription belongs with a doctor or dietitian.
Has one person’s eating changed in your house? Tell us in the comments how you plan around it.